According to Pamella Roland, launching bridal was a natural and timely next move. Women had been ordering her dresses in white to wear at their weddings for years. Her own daughter, meanwhile, also just got engaged. The 11 looks in the debut lineup featured something for every bride: long-sleeve gowns with plunging backs; strapless, ruffled mermaid shapes, and a couple of shorter dress silhouettes. Swarovski crystal beading in geometric and mosaic shapes added sparkle to several looks, but the standout piece was devoid of embellishment: a silk georgette strapless gown with a removable organza train.