Heliot Emil, the Danish fashion label with a cult following founded by brothers Victor and Julius Juul, was not afraid to put on a show just before Dior. Believers of the brand formed a long line outside the venue at Montparnasse on Tuesday.
Following a strict all-black dress code, showgoers wearing colors were offered black raincoats to cover themselves. There was also a Boston Dynamics cyber dog present at the venue, entertaining the guests before the show started.
Inspired by the sculptural works of Henry Moore, the collection offered body-con puffers in dramatic shapes, sultry leather miniskirts, Terminator-esque looks made with simmering silver fabric, as well as pieces decorated with asymmetrical zips.
It was a solid collection for those who buy into the clans of Rick Owens, aka the monotones and the avant-garde. Its effort to create interesting proportions around the body made shop floor-ready pieces appear more desirable, and those tight boots and lunch box bags are going to be everywhere on street style.
To add to the drama, the brand sent a man on fire down the runway. For safety measures, one person was holding a fire extinguisher next to the model on the runway.