Stéphane Rolland has always had a knack for dramatic couture. This season, the red-carpet favorite of Paz Vega and Kim Kardashian upped the theatrical factor of his architectural designs with a short film. There was no catwalk, just the movie featuring French actor-director Jalil Lespert and Spanish model Nieves Alvarez.

“I thought I’d turn it around this time,” said Rolland, adding that he designed the 20 looks specifically for the plot: a man wandering through the streets of Paris in search of an elusive beauty. “My dresses are made for photographers and camera men, and so I wanted to express myself in a different way.”

The evening gowns were photogenic indeed. Mixing Japanese poetry references with his signature 3-D effects, Rolland sculpted the bustier of one siren gown from silk-coated ostrich bones and covered the waistline of another floor-sweeping number in red velvet petals, giving the impression of a giant rose budding from the model’s waist.

Following the screening, the collection could be inspected up close in a mini-exhibition.

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