After how many years of being known for basically one thing, Levi’s is eager to elevate and broaden its image. The new vision, which global vice president of creative direction Len Peltier said has been under way for three years, was presented in the company’s first show during New York Fashion Week. For women, that meant working denim in new coated treatments and silhouettes, many which looked more polished and fresh, such as the cropped white button-down shirt shown with a coated A-line skirt.

For men, the signature rugged, workwear look was balanced with more refined fits. Hunting and military-inspired outerwear was paired with chambray work shirts and stiff, raw denim and khakis. If the objective of the show was to move the collection beyond the 501, mission accomplished.