Designers showing at Fashion East, the group show and incubator for new design talent in London, included Ashley Williams, Helen Lawrence and Louise Alsop.

Williams, with her charmingly witty creations, has clear commercial appeal. Her collection was upbeat and fun, featuring Wild West, Calamity Jane and prairie girl references in salable clothes for girls with a sense of humor. Highlights included a yellow sweater emblazoned with a Halloween-ish black kitten, worn with straight-leg jeans that had black kitties flock-printed on each knee, and another great pair of loose jeans appliquéd in back with a rainbow-hued cacophony of kindergarten shapes.

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