By  on February 27, 2015

To a great extent, if not entirely, the digital sphere defines current times. In that regard, Donatella Versace had to consider the Internet in her quest to “redefine Versace for the world today,” as she said backstage before her fall show. Not interested in recasting the house archives for the umpteenth time, she looked online, maybe from the portal of her preferred mobile device, and let its bright, immediate and totally visual language permeate her design process.

Versace titled the show #Greek, and she was not shy about her objectives. The clothes were designed to register with jolts of color, kookiness and suggestive charm in this fleeting cluster of an Instagram world, the one in which Jeremy Scott is king of Milan fashion. The emphasis was on day clothes, which have never been the house priority, that delivered Versace sleekness with crazy color and a lot of branding.

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