One of the hardest things for a young fashion brand or designer to do is establish an identity, and yet in less than five year sisters-in-law Veronica Miele Beard and Veronica Swanson Beard have done just that — and managed to keep things fresh. This time the duo favored elevated sportswear “for the woman who is trying to do it all.”

Their fall lineup, which they said was inspired by the great camps of the Adirondacks, proved they have a keen eye for cool outerwear and layered looks. Among the most eye-catching were a blue plaid mohair coat with a shearling collar and a wool camouflage jacket assertively paired with a burgundy sweater, plaid shirt and navy-and-burgundy striped pants. “It’s all about a refined, rustic elegance,” said Veronica Miele Beard.

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