Bouchra Jarrar is intent on building her business. She recently moved into a new, welcoming studio on Rue du Mont Thabor where she can meet retailers and private clients in an elegant environment, and is focused on expanding her ready-to-wear.
Jarrar’s is a wardrobe-building approach that typically starts with a great-looking jacket or coat. Her preferred silhouette remains long, lean and androgynous, but within that she offered variations: sleek trenches, a lightweight, mannish topcoat and roomier cuts that swung variously military and sporty. Similarly, she showed a number of pants, including tight-fitting flares, trim trousers and her signature side-striped track pants, now in satin as well as crepe. Jarrar also integrated stripe detailing inspired by artist Daniel Buren in the fabric attachments of her add-on collars, and as a thick outline on one lapel of a coat, and softened the mood with lovely blouses in black-and-white silk with painterly lines.
Hers is an ultrasophisticated, functional aesthetic that isn’t easy to come by. As she takes deliberate but gradual steps toward growth, Jarrar should find a broader audience of tony women who like their chic with a decidedly French flair.