Massimo Giorgetti called a timeout on fashion deep-think — and social media — at his fall show. He requested that guests refrain from taking pictures with smartphones and posting them — a reflex that has sent some in the industry scrambling to do in-season shows, lest consumers have to wait a millisecond for anything.
He also shunned a theme or primary inspiration for his show. His press notes concluded: “Just clothes. Enjoy!”
Hallelujah! It was fun to sit back and watch big and bouncy polka-dot puffers and slouchy, rose-printed sweaters tread a set of industrial scaffolding. Giorgetti had returned to some of the original print motifs — and freewheeling spirit — that propelled MSGM as part of the new guard of advanced contemporary brands in Europe.
While the hefty bomber jackets and ruffled dresses in thrift-shop florals owed a debt to Demna Gvasalia, whose Vetements label has cast a long shadow in Milan, the collection was fun, and had a perky and quirky spirit. Giorgetti fused a logo sweatshirt with a dotted slipdress, and plopped pierrot collars on lacquered lace shifts and oversize striped shirts.
Tailored wrap coats in a marbled fabric looked chic, a leather belt cinching a colorful shearling sash. What to make of the half-sailor sweater, half-granny sweatshirt? And those sequin bands hugging velvet dresses and men’s style shirts? Don’t wrack your brain. They’re just clothes. Enjoy!