In a sea of denim brands, how does one stand out? Cult favorite 69 is playing it coy. The label’s designer wishes to remain anonymous and prefers to be referred to as “they” — because today gender barriers are blurred.


They designed plenty of great pieces, including a loopy fringe denim coat, a tent dress with a pocket detail, pleated loose-fit trousers and an oversize blazer and vest — shown during a presentation that was unique and creative. A group of real people were cast for the show and they all wore moplike fringed denim masks as they switched clothes with one another — demonstrating the versatility of each piece and how it could literally be worn by everyone.