Protagonist’s new design director, Georgia Lazzaro, joined the company in December, putting her on a tight deadline for her first collection. Her previous experience at Narciso Rodriguez and Calvin Klein Collection teed her up nicely for Protagonist’s spare but elevated wardrobe essentials, which she plans to develop with more robust details and fits to broaden the customer base.
“I think women want nuances and signature pieces, too,” said Lazzaro, during the fall presentation at The Apartment by The Line in SoHo. She built on the line’s core of crisp shirting with a clean white shirtdress that was chicly clinical. Seams and exaggerated cropped sleeves were its only embellishment.
Another white shirt and a few jackets featured big cuffs and amplified utility pockets, details that signified the luxurious side of a workwear motif. Abstract red prints added color, yet some of Lazzaro’s best work came in plain black and white dresses, their soft lines offering a more sensual side to Protagonist. Overall, Lazzaro got off to a quiet start, but it will be interesting to see how she adds depth to the line going forward.