Theory joined the army of brands that opted for a consumer-oriented presentation this season. The label unveiled the new collection inside its flagship in the Meatpacking District where the spring 2016 lineup, currently on sale, was also on display. “Tonight the presentation will be open to the public and customers will be able to pre-order the fall collection,” said creative director Lisa Kulson.
The new lineup marked a step away from the brand’s signature neutral palette, which this season was enriched with tones such as bright red, mustard and sage green. Double-faced cashmere was crafted in clean-lined coats paired with skinny pants, as well as in chic dresses that included a style with a plunging V-neck and functional pockets. Suits came in unconstructed silhouettes with a relaxed attitude, also seen in wide-leg culottes paired with chiffon blouses in a feminine floral pattern with an arty feel. The collection’s outwear was infused with a luxurious appeal and included a sleek leather trenchcoat and a collarless reversible shearling jacket.