Wes Gordon was among the designers rethinking his presentation format this season. He took a break from the traditional, physical fashion show and chose to break his collection via nine video vignettes on Instagram.

 

“It can be kind of limiting — four white walls, six minutes to tell our story,” said Gordon of the classic runway model. “There are 600 shows on the calendar. As a smaller brand, it’s an opportunity to be mobile, do something different.”

 

Gordon didn’t abandon all fashion week protocol — he sent out invitations, and kept his calendar slot at 10 am today, when the collection posts on his Instagram channel, as well as that of his sponsors. His feed, @wesgordon, has 34,700 followers, which is a lot for “Wes Gordon from Atlanta,” as he pointed out, “but not a lot for a fashion brand.”

 

As for the collection, fall involved elevating and enriching Nineties simplicity and street influences with fancy fabrics and ladylike softness. Gordon showed a light, sensual touch with the minimalist era, romanticizing it with interesting details. A pair of slipdresses were anatomically traced with contrast workwear topstitching. Generously flared pants in ivory floral jacquard had a clean, glam vibe, and Gordon displayed an eye for combining beautiful lace details on tailored pieces.

By  on February 12, 2016

Wes Gordon was among the designers rethinking his presentation format this season. He took a break from the traditional, physical fashion show and chose to break his collection via nine video vignettes on Instagram.

 

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