Wes Gordon was among the designers rethinking his presentation format this season. He took a break from the traditional, physical fashion show and chose to break his collection via nine video vignettes on Instagram.

 

“It can be kind of limiting — four white walls, six minutes to tell our story,” said Gordon of the classic runway model. “There are 600 shows on the calendar. As a smaller brand, it’s an opportunity to be mobile, do something different.”

 

Gordon didn’t abandon all fashion week protocol — he sent out invitations, and kept his calendar slot at 10 am today, when the collection posts on his Instagram channel, as well as that of his sponsors. His feed, @wesgordon, has 34,700 followers, which is a lot for “Wes Gordon from Atlanta,” as he pointed out, “but not a lot for a fashion brand.”

 

As for the collection, fall involved elevating and enriching Nineties simplicity and street influences with fancy fabrics and ladylike softness. Gordon showed a light, sensual touch with the minimalist era, romanticizing it with interesting details. A pair of slipdresses were anatomically traced with contrast workwear topstitching. Generously flared pants in ivory floral jacquard had a clean, glam vibe, and Gordon displayed an eye for combining beautiful lace details on tailored pieces.

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