Cacharel’s latest reinvention under a new design studio took the brand back to its Seventies heydays, as captured by photographer Sarah Moon.

 

The fall collection — with its dusty colors, muddy prints and heavy fabrics — did not live up to those dreamy, romantic images. But it did point to a more mature target customer as the brand sets its sights on American department stores and upgrades fabrics to compete in the upper contemporary segment.

 

It felt a bit like a bridge line of yore, with shawl-collared coats, elongated cardigans and A-line leather skirts as the items that stood out. The brand plans to open a Paris boutique in the environs of Rue de Buci later this year as a prelude to forming a network of franchised stores worldwide.