Born as a vintage web site two years ago, La Double J has rapidly blossomed into a label of its own, with founder J.J. Martin working bright, busy prints from the archives of Como’s Mantero textile mill into dresses, skirts, caftans and poolside pieces. The Milan-based American showed her see-nowźbuy-now looks in a presentation/pop-up shop at Larusmiani, the upscale clothing store on Via Montenapoleone, which is also known for its patterned textiles.
Martin mixed her Sixties and Seventies vintage finds — including polyester jumpsuits, a velvet Emilio Pucci ensemble and multicolored wool crochet sleeveless vests — with Larusmiani separates and pieces from her own collection, including printed A-line silk twill dresses, some with bell sleeves, others long and lean. The sweeping cotton skirts that Martin often wears around town were also on show, abuzz with geometric, swirl, heart and fish patterns, in a palette as vibrant as a box of Crayolas.
Martin’s newest silhouette is a one-size-fits-all, off-the-shoulder cotton dress that can be worn loose or cinched at the waist. It was done in a variety of bright and busy Mantero prints. Also on display was a lineup of printed terrycloth caftans, tops and shorts.
The Double J world is rapidly expanding. Martin plans to launch a capsule collection of plates and napkins, called La Double J Housewives, in April during Milan’s Salone del Mobile. She’ll take her clothing pop-up to Bon Marché in Paris for fashion week, to Bergdorf Goodman in April, and to a string of luxury hotels on the Italian Riviera in June and July.