Scott Studenberg and John Targon know how to make an entrance.
On the night of Feb. 14, the Baja East duo arrived at their dinner-cum-fall-presentation at Kola House — both of them sporting freshly dyed blue hair — in a white limo with a gaggle of supermodels in tow. The dinner party, which they described as “Studio 54 meets the Daily Mail,” featured a cast of friends, “It” girls and models — including Sara Sampaio, Alexandra Richards, Crystal Renn, Alana Hadid, Ophelie Guillermand, Caroline Vreeland, Riley Montana, Cindy Bruna, Soo Joo Park and Shea Marie — all of them in looks from Baja East’s latest collection of sexy, decadent streetwear.
There was nothing contrived about the format — Baja East makes clothes to get loose in, and that’s exactly what their Baja baes were doing. What better way to experience their collection than to have Angela Lindvall reenacting a catwalk moment, or Coco Rocha twirling up out of her dinner seat to let you inspect the details of her metallic lapel?
Studenberg said they aimed for a “glam-grunge” vibe. Added Targon: “It was about mixing these rich things with flannel…. How do we capture this moment that’s both luxe and street and edge it all out?”
One model worked the room in a plaid bra with matching trousers and an oversize flannel to style on top. “She’s giving us ‘My So-Called Life’ vibes,” Studenberg said. Elsewhere, of a knit body-con dress, he quipped, “That’s gonna be $495 and she’s making it look like $2,500.” There were cashmere bombers, metallic striped tracksuits, “psychedelic tiger”-printed sweats, velvet slipdresses with high slits and fringe embellishments throughout, trimming the edges of relaxed denim jeans. Mixed in with decadent cashmere knits and velvet robe coats were the label’s cheeky graphic Ts and pullover hoodies at a more accessible price point, a few pieces of which are immediately available in a see-now-buy-now capsule on the online shopping platform, Spring. High-low, glam-grunge mission: accomplished.