It all started with an image of Shirley Eaton in her role as Bond Girl Jill Masterson, lounging on a couch with Sean Connery in the James Bond flick, “Goldfinger.” From there, Mary Alice Haney started to look back at all of the Bond girls: “I thought, what is a Bond girl? She’s strong and sexy — she’s got to be able to pull a knife out of her leg or shoot a gun, she’s got to be able to move. The Bond girls were alluring, but they were also badasses. And that’s how I think of the Haney woman.”
The “Goldfinger” reference led, rather literally, into a series of tops and sexy dresses in shimmering gold silk, which Haney also worked into chic track pants. But not the kind you’d wear to the gym. “I’m dressing my girls for after 6 p.m. She’s out on the town; she’s not going to the grocery store,” Haney quipped. The incorporation of hardware into Haney’s plunging necklines — it resembled piercing jewelry and was done in gold, natch — gave the feminine looks a tough edge.