This season more than ever, shows are not about the clothes, they’re about the experience.
And Moncler Grenoble was a clear example. The brand took over the Hammerstein Ballroom to stage its version of a Viennese ball, complete with waltzing models in white capes, chandeliers and even a social media star, Derek Blasberg, announcing the cotillions.
The collection was divided into houses, each one representing a different print, color palette or jacket style, such as the Royal Hunter for the dark-green grouping. Female and male models gracefully descended a staircase in couples, as well as in small groups. Frozen chandleries and a snow effect rendered via projections on the walls created an enchanted atmosphere.
The women’s wear range included chic ski outfits, ranging from polished monochromatic options — belted jackets with fur collars and glossy puffers worn with slim pants to suits in checkered patterns. The more technical part of the collection featured snowboard outfits cut in baggy silhouettes and matched with striped sweaters. For an elegant off-duty look in the mountains, there were wool outerwear pieces with fur inserts, thick cable-knit sweaters and skirts, the latter of which were also available in a luxurious fur version.
For the guys, glen plaids, Fair Isle sweaters and fur hats were among the coziest looks, while technical puffers, ski bodysuits and skintight track pants showed off the renowned performance elements of the house.
Retro ski references such as Eighties bold horizontal stripes in ski sweaters and performance corduroy in padded ski pants added another dimension and brought the line closer to high-fashion territory, proving that Moncler continues to reinvent itself as more than just a performance outerwear brand.
Unfortunately, the choice of location and lack of seats meant that many invited guests probably missed that message.