Veda founder and creative director Lyndsey Butler recalibrated her vision for Veda this season, pivoting back to her roots of designing the perfect leather jacket, with a focus on fit and quality. Since launching in 2008, she has offered a range of ready-to-wear looks that have a sense of cool, laid-back ease underscored by timeless design. Her redefined mission statement for fall came through a whopping 12 leather jacket iterations — not including varying color and leather choices — and a capsule of black leather separates, hammering home the brand’s core identity.
It’s hard to imagine there being that many covetable leather jacket silhouettes, but Butler crafted some outstanding options: modern aviator bombers; cropped aviator styles with colorful, interchangeable shearling collars; shearling moto jackets; cropped blazers; velvet-leather biker jacket hybrids, and an understatedly cool leather puffer, to name a few.
Butler wanted customers to consider Veda as the one-stop shop for leather everything, including fitted camisole and slipdresses, a boxy T-shirt, casual five-pocket pants, a stretch-leather legging, an A-line miniskirt and other tops with various hardware detail. Her earthy color palette drew from Agnes Martin’s recent retrospective at the Guggenheim, with pops of color taken from Japanese photographer Takashi Yasumura’s “Domestic Scandals.” Styles will carry over to forthcoming seasons and be organically expanded upon, giving customers chic mix-and-match staples year-round.