Fall was a baby step forward for Alessandra Rich, who has kept her small, always entertaining collection on the hush in Paris, showing via private appointment in atmospheric hotels off the beaten path. This season, she staged a day of mini shows at a beautiful flat decked out in black-and-white midcentury/Deco furniture to enhance the Eighties vibe of her fabulously daffy collection titled “You look great, sweetheart!”

There was a lot of colorful lace, lamé stripes, polka dots, puffed sleeves, cascades of short ruffles in white tulle over bright floral printed bras and knickers and big bow-tied barrettes to match. “This is a woman who knows exactly what to wear for every occasion,” said Rich. “To go to the lawyer, maybe the in-laws’, lunch, dinner — she thinks having a polka dot dress with a matching polka dot bow is the maximum of chic.” A navy ruffled mini blazer-dress with white lapels and buttons would keep the jury alert in court. Any parent would be happy to see their son bring home a girl in a pink and silver, striped lamé minidress with diagonal ruffles on the chest, poufed sleeves and a rhinestone heart belt. She cleans up nice in a slim, lipstick red dress with a high-neck and blouson sleeves, white opera gloves and the same heart belt or a one-shouldered gown in scalloped black and white lace.

Rich designs with a twinkle in her eye, and her eye for so-bad-it’s-good eveningwear is spot on. Beautiful fabrics, a sharp wit and sense of fun that’s so hard to find on the circuit have drawn her increased attention and she deserves even more. But it’s so tempting to keep it a secret.

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