The newly launched brand D-Vec, which is designed by a team, is Japanese fishing gear-maker Daiwa’s attempt to merge fashion with functional clothes intended for fishing and other sporting pursuits. Its inaugural show was staged on one of Harajuku’s best-known back streets, in front of the recently opened D-Vec store.

The show featured a total of nine looks for men and women. High-tech fabrics designed to resist wind and rain, as well as lightweight mesh, soft jersey and waterproof Gore-Tex were used to create hooded jackets, shift dresses, waders and voluminous skirts. The clothes themselves leaned more toward function than fashion, but bright colors such as yellow, aqua and red, as well as an abstract print with a metallic sheen gave them a certain freshness not normally associated with outdoor wear.