Designers at Cacharel trotted out a breezy lineup of floral prints for fall, in all shapes and sizes, employing them in a mission to appeal to a younger crowd.

A sleek, leather coat with wide sleeves carried a butterfly wing on one side, while chunky knit sweaters had a bright pansy on a shoulder. Small pansies formed a pattern for a blouse, gloves and a jacket. The logo was another feature, appearing larger and thus a bit louder on a blue blouse, in white lettering.

Highlighting accessories, the brand also introduced a new felt cap, fashioned after a riding helmet. The season reflected the house’s efforts to reposition itself. Executives at the label declined to reveal the identity of the design team, but said the brand has been increasing the amount of business it generates outside France.

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