Name: Nobuyuki Matsui

Main message: The first clue that Nobuyuki Matsui’s first Tokyo Fashion Week outing was going to be something unusual was the invitation: a small cardboard box holding a single air pillow, on which details of the show were printed. When audience members arrived, they were asked to step over the back of long benches in order to reach their seats. The long, narrow runway was strewn with air packaging, some filled with goose down, which popped under the models’ feet, adding a strange kind of percussion to the soundtrack.

Some of the clothes also incorporated the pillow-like pouches, which were tied with strings to coats or stuffed inside a tan leather vest that was cut to look like another form of packaging material. But the concept didn’t run through the entire collection, and some looks of simple pants and shirts felt bland and unimaginative. More interesting was Matsui’s modern take on tailoring, which included pullover vests and suits with exposed stitching, contrast fabrics, and trousers that were either cropped or cinched with belts at the ankle.

The result: The collection showed ingenuity and a fresh take on some men’s wear staples, but it was inconsistent and would have benefited from a tighter edit.

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