Name: Noma T.D.
Main message: Masako Noguchi and Takuma Sasaki have been designing their brand for more than a decade, but their latest collection was the first one they presented at Tokyo Fashion Week. First they showed a short film directed by Rinko Kawauchi with music by Hiroshi Fujiwara. Titled “Harmony,” it showed simple, everyday scenes at a family country house and the surrounding wilderness as winter changes to spring.
Next, a black curtain opened to reveal eight models in relaxed, outdoorsy Noma T.D. looks. A pajama-like set of flannel pants and a shirt in a big, bold check pattern was paired with a black fishing vest for men, while a gray, navy and dark green floral print satin dress peeked out from under a plush wool coat for women. There was also a blue tie-dyed sweatsuit, a shirt embroidered with large flowers, and a quilted black coat with striped satin sleeves in black and deep blue.
The result: The offering, while small, showed a balance between street-ready and outdoorsy pieces, making it well suited for the modern urbanite.