Name: The Reracs
Main message: With her inaugural show during Tokyo Fashion Week, Naomi Kurahashi displayed just how to present classic pieces on a runway without boring the audience: make sure to have plenty of variety, use beautiful textiles, keep the pace quick, and employ inventive styling choices. The brand lived up to its profile, which says that it’s “backed by quality and practicality,” but proved that it has so much more to offer.
The collection was made up of variations on a pretty basic theme: straight-legged or relaxed, jogger-style trousers paired with V-neck sweaters or just about any kind of outerwear imaginable, all turned out in neutral tones of gray, black, navy, white and beige. But the superior construction and luxurious textiles elevated the collection beyond simple classics, with suiting material showing a drape resembling that of matte jersey, and a black pleather poncho turning more heads than it would have if it had been made from animal skin. The fabrics were so beautiful on their own that there was no need for flashy prints, but occasional flashes of Fair Isle, argyle or checked patterns kept things interesting.
The result: Kurahashi has been designing The Reracs for nearly a decade, but proved with her first runway show that sometimes it’s best to wait, as both her collection and her production were polished and professional.