Chinese label Mithridate, named after the King of Pontus, made its international debut with a fall collection reimagined by multimedia artists Ania Catherine and Dejha Ti as a digital experience called “Automatiste” for the London Fashion Week digital showcase. Through machine-learning algorithms, artificial intelligence and real-time extended reality technologies, several looks are being reinterpreted as a piece of art.
The Look: Classic and easy-to-wear pieces with pretty details. A bit of everything for all.
Quote of note: “The approach toward Mithridate’s debut on the digital schedule was to explore innovative technologies, embracing new possibilities presented by this new fashion landscape. Through this multimedia experience created, it allows viewers to be immersed in a game-ified world whilst using their devices as portals of discovery to explore the collection,” said Demon Zhang, founder and creative director of Mithridate.
Standout pieces: Butterfly-print dresses, orange tie-dye high-waisted jeans and an oversized puffer with a giant rhinestone rose.
The takeaway: Exploring the tech add-ons is fun for those who have been in multiple lockdowns. The message of the collection, which is supposed to be a reflection of Zhang’s “trans-mutative psychological journey” through 2020, didn’t stand out as strongly as the designer intended.