This collection launch was a long time coming for Matthew Palmer and Levi Harding, who chose to unveil a triptych this season, mixing in fall 2021 pieces with pre-fall and a see now, buy now spring 2021 range.
This format was a result of production delays due to the pandemic, as well as an attempt by the designers to create a healthier delivery cycle. But ultimately, this was the answer to a need they’ve had for years, to slow down, shift the focus to the creative process and fall back in love with design.
It’s why they chose the emotion of love itself as their source of inspiration, over a more traditional artistic reference. They translated it loosely in the form of gathered pleats that symbolized the feeling of having a lump in your throat when you see the person you’re falling in love with; or the ruffles bursting from the seams of sleeves, in the same way a person in the early stages of falling in love is bursting with emotion.
“So much product is made for commerce’s sake. We want to start with how we feel as people and how we want to express those feelings in clothing,” said Harding, adding that they plan to incorporate the story behind each garment on tags.
Storytelling aside, the collection was filled with pieces that can transcend seasons, trends and even lifestyles, to provide women with the kind of wardrobe classics that are in demand right now. Pleats added a feminine flair to the label’s signature shirting and the duo also proved they have plenty more to offer beyond their popular shirts, by sprinkling ruffle-trimmed outerwear, chic column dresses and sleek tailoring into the range.