After tearing a streak through the Far East by opening a string of stores with his Chinese partner last year, Han Chong has returned to London with a collection that includes his signature guipure lace occasion dresses, plus more daywear and a broader lifestyle offer. He’ll also launch a fall ad campaign this week featuring the British actress Phoebe Dynevor, star of the Netflix hit “Bridgerton.”
The look: Ladylike chic, with bows, ribbons and sequin embellishments.
Quote of note: “The looks are more streamlined and pared-back than in the past. I wanted them to be mood-lifting and empowering, but without too much fuss. It’s more of a lifestyle wardrobe.”
Standout pieces: Skinny, ribbed cashmere dresses with open collars and buttons down the side; a white pleated midi-dress with pouf sleeves and a skinny ribbon at the neck; a white check topcoat with a dusting of sequins.
Takeaway: Romantic and easygoing, the dresses are a commercial dream and should keep Chong’s new stores humming.