Emilio Pucci made his mark in the fashion industry not only with his iconic prints, but also by defining the concept of resortwear. His colorful ski suits brought a style revolution to the slopes of St. Moritz in 1947, just as his kaftans and pajama suits marked the glamorous lifestyle of Capri in the 1950s. For fall 2021, the brand’s creative team highlighted the brand’s resort spirit with a chic collection, where unfussy silhouettes were combined with archival patterns and charming textures.
The look: Sophisticated elegance with a sporty, dynamic vibe.
Standout pieces: Recycled nylon ski suits; quilted bombers splashed with heritage mountain motifs; padded bodysuits; cashmere coats and minimal separates in solid tones; jacquard mohair knitted sets with archival geometric patterns; chiffon evening dresses trimmed with feathers and rhinestones; silk pajamas and printed velvet shirt-jackets.
Takeaway: Embracing more subdued yet always lively colors and intriguing unseen archival patters, the brand’s creative team has been developing a more modern and relevant image for the brand, especially leveraging on its authentic and feminine soul.