Fresh off the opening of a new flagship store in Milan, Onitsuka Tiger decamped to the city’s digital fashion week. Building a bridge between the Italian city and Tokyo, where the brand is based, creative director Andrea Pompilio conscripted three Milan-based creatives to star in it, doing dance and art performances. They included Myss Keta, a local rap diva, performance artist and LGBTQ icon who rose to fame for her provocative lyrics and daring looks, always accessorized with black sunglasses and face masks, even pre-pandemic.
The look: Activewear-influenced attire referencing ‘70s trekking uniforms alongside coats and suits in a technical fabrics that had a minimal, ninja-style edge.
Quote of note: “Over the past eight years, I’ve tried to add a fashionable bent to this heritage sportswear brand,” said Pompilio. “These are not intended as commercial pieces, but rather as fashion options for everyday use.”
Standout pieces: Pinstriped pantsuits in a technical jersey fabric that had a gangster-cool flavor; an all-black minimal look featuring a padded duster coat, short pants, shirt and tuxedo belt; floral printed puffer jackets with matching shorts accessorized with a fake fur trapper hat; plenty of polo-shirt dresses in neon hues.
Takeaway: While many looks were a redux of successful Onitsuka Tiger commercial pieces, Pompilio managed to throw some cool and edgy outfits into the mix.