Backed by a new financial partner, Simone Rizzo and Loris Messina became bolder in expressing their creative vision. For fall, they teased digital presentations imagining their clothes crushed on screens. In the impact, volumes dilated, fabrics smashed and morphed, but the brand’s signature ‘90s aesthetics remained intact.
The look: Larger than life, ‘90s-flavored clothes in relaxed silhouettes, with a focus on knitwear and reinterpretations of activewear. The designers also experimented with textures: nylon was laminated and quilted in jackets and straight pants, corduroy panels got maxi width in oversize dresses, tunics were embossed with the brand’s logo while denim was embroidered with elastic threads for a spongy effect.
Quote of note: “Aside from products, we work on concepts, hoping to leave a mark on this moment. So that in five years, when we will be wondering what was happening during COVID-19, we will remember this as that time we crushed a collection against an iPhone screen because we were all victims of this tool,” said Rizzo.
Standout pieces: For women’s, knitted tank tops, sweaters and skirts with rolled-up hems or maxi pockets; an ankle-length, yellow cargo skirt printed with an artwork portraying a guest at Sunnei’s last party;,and chunky corduroy dresses in azure and mustard options, layered on pants. For men’s, quilted jackets with bias zippers and baggy cargo pants in denim.
Takeaway: With its experimental elements and wittiness, Sunnei’s fashion won’t go undetected on the Milanese fashion radar.