What better way to highlight the high-tech performance capabilities of its outerwear range than to show it against every kind of landscape?
For its fall presentation, Woolrich chose digitally superimposed models against images of cityscapes, the mountains and the countryside, shining a light on the versatility of its offer.
A strong focus on sustainability was core in a range of women’s down-free hooded options with a hexagonal pattern filled with Primaloft man-made padding for extra warmth, while men’s overshirts crafted from water-repellent upcycled nylon featured recycled down.
The brand experimented with more refined pieces, as in the signature parka jacket reinterpreted employing the Loro Piana Green Storm System, a waterproof, eco-wool fabric in a Prince of Wales pattern. An ivory duffle coat with a removable down jacket inside, as well as oversize, floor-length capes bearing a checkered pattern provided businesswomen with practical and elegant outerwear.
Aside from a couple of urban jackets in bright colors including zingy orange, the collection came in subdued solids, including navy and military green for men and camel and baby blue for women.