Known to dress the international jet set, Pamella Roland looked closer to home this season, zeroing in on an inspiration found in the nature of her backyard.
The look: Embellished evening frocks in the vibrant color palette of a sunset.
Quote of note: “Our sales were higher then ever,” Roland said, even though the brand didn’t produce a resort collection. “People are already planning this summer, and we went a bit deeper in to what we are known for: big gowns.”
Standout pieces: A-line cocktail dresses with intricate beading; statement making ballgowns; a sleek white column gown with a ostrich feather cape detail; sharp evening suiting.
Takeaway: Roland stuck to her frothy brand DNA zeroing in on event dressing — buttressed by a Middle East client who still has a need — and she is looking hopefully ahead to a time when her customer will once again get dressed up and go out.