Alessandra Rich likes it elegant, but never too bon-ton. For fall, the London-based, Italian designer delivered a lively, feminine collection for girls who can’t renounce a glamorous lifestyle. High-end fabrics and exquisite details were employed in a lineup that offered a well-deserved injection of optimism.

The look: Glamorous femininity with a frisky touch.

Quote of note: “This season I wanted to pepper the DNA of the brand with a rebellious touch, conveyed through ’70s touches, tartan, acid colors and punk-ish details,” said Rich, who presented her collection with a video filmed in a villa on Italy’s Lake Maggiore. “The collection offers a versatile wardrobe of items that can be easily mixed and matched. We introduced more daywear options, but our cocktail and evening attires are always there.”

Standout pieces: Silk pleated dresses with maxi embroidered collars and bejeweled buttons; playful intarsia sweaters and cardigans; tartan minidresses with velvet touches; bouclé and denim padded anoraks, and leather skirt suits with snakeskin-printed panels.

The takeaway: Known for her elegant evening attire, Rich is smartly evolving her brand to include distinctive, charming day options, always injected with the brand’s signature seductive femininity.

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