John Targon and Scott Studenberg named their fall collection “Baja Bedouin,” an homage to the brand’s diverse customer base — the rockers, the rappers, the moms, the vagabonds — all united by wanderlust. Inspired by travels to Morocco, the duo infused their billowy, unisex lineup with texture and movement as well as neo-tribal graffiti patterns, traditional Indonesian ikat prints, and stripes and paint splatters inspired by Mark Rothko in graphic black and blue. Neutral, putty-colored knits in Japanese crepes, silks and denim came washed for a distressed, sun-bleached feel.

A focus on handlooming and stretch knits with chunky fisherman ribbing marked a new, artisanal direction for the designers. It paid off: Among all the turtleneck ponchos and harem sweats, a blanketlike handloomed skirt with a fringed, cutaway hem stood out for its relaxed elegance. Elsewhere, playful touches included cropped skater pants — a play on JNCO jeans of the Nineties — as well as cashmere sweatshirts emblazoned with the words “Baja Babe.” (“Fashion shouldn’t be so serious, especially luxury,” Studenberg said.)

For evening — or rather, Baja’s take on it — there were lightweight lambskin blazers, and dresses coated with glitter. The brand also collaborated with Nike iD on six sneaker styles, adding a cool street vibe to the bohemian looks.


For men, the label offered up the same Moroccan-inspired surf-meets-street luxury aesthetic. “We also started playing with shearling this time; one of the first prints we did was our ikat graffiti. It was inspired by ikat handwoven jacquard from Bali and we’ve taken it into street-art graffiti,” said Studenberg. Highlights included the ikat shearling coat over a white turtleneck, a wool parka paired with a turtleneck and drop-crotch pants, and a “Junk in the Trunk” crewneck.