“I just wanted to give men what they really like — sport and beautiful, classic men’s wear.”
With such a straightforward mission, Jonny Johansson managed to create looks that were cool, young and mildly subversive.
Taking cues from English culture, he assembled looks that were part hooligan, part gentleman farmer. Consider a Harris Tweed suit with a soccer jersey; a hunting coat with running leggings; or sleekly tailored checked wool pants with a fleece warm-up jacket. Johansson worked with mostly English and Scottish fabrics, printing a men’s shirting check on football T-shirts. In his freewheeling mix, Johansson even added a touch of gender-blurring via big silver coin earrings and oversize spectacles.