With a refined men’s collection, Christophe Lemaire and his partner Sarah-Linh Tran unveiled a new identity and corporate design for his label, which has been renamed Lemaire to reflect a more collective approach to design.
Fans of his timeless aesthetic can rest easy: That’s as far as the shake up went. On the catwalk, it was business as usual, since the duo has been codesigning the line for a while.
For fall, they served up luxurious outerwear options ranging from a gray double-breasted lambswool coat to a crisp parka with oversize pockets. Tailored suit jackets came dressed down with a cardigan or tank top.
These were clothes for a man who wears his status symbols lightly. A laid-back attitude was telegraphed by the cropped pants and high ankle boots that accompanied every look, and the slightly feminine allure of draped knits or a swooping black cape.
The black caban coat toward the end of the show looked remarkably similar to one on sale in Lemaire’s Paris store on Rue de Poitou. But that’s the point: New logo notwithstanding, Lemaire promises everlasting allure.