James Long turned to his own creative community, including the artist George Longly, as the inspiration for his latest collection.
“It was all about my local heroes,” the designer said. “I think when there’s so much fashion around me at the moment, I wanted to rely on my people that I love. They are the ones that I genuinely hang out with and work with — the real creatives of London.”
While still youthful and fun, Long’s opulent sportswear was proof his label is evolving.
Shearling coats and zip-front padded jackets were layered over sweatshirts bearing bright, cartoonish images or brushed sequins. He paired them with sweatpants or jeans. He spray-painted denim in green and blue hues and created a camouflage pattern from the paints, too.
Riding boots, some with bold stripes that echoed some of the clothing, were custom-made by Christian Louboutin.