The jet-set man is the Jeffrey Rüdes customer, and for fall the J. Brand cofounder wants him to wear supple fabrics. Rudes, who introduced his men’s line and retail store in 2015, showed brushed silk shirts, double-breasted velvet jackets and cropped trousers.
Outerwear, which Rüdes said is one of his best-selling categories, ranged from raw-cut leather and suede jackets with a subtle military influence, which has been a pervading trend throughout the week, to long and short shearling coats.
Overall, the collection made sense for the man Rüdes is targeting, which is essentially himself, but the designer’s use of color didn’t always hit the mark. The yellow velvet jacket that was paired with a bright red shirt seemed off brand and out of place in the assortment.