Ariel and Shimon Ovadia, the twin brothers behind Ovadia & Sons, spent two days in Israel’s One Hundred Gates neighborhood studying what Hasidic Jews wear.
“It looks simple, but it’s very calculated,” said Shimon, who went on to explain specific rules such as married men in the neighborhood must wear white socks and single men are to wear black.
The brothers brought that same level of meticulousness to their fall collection, which merged streetwear tropes with the Hasidic uniform. Tailored coats and blazers featured fabric-covered buttons and belts with tassels; silk tunics and trousers had raw edges, and knit scarves were embellished with a zip pocket. The tonal looks and rich fabrics — the brothers utilized shearling, silk, calf hair, cashmere and velvet — lent a luxe feel to the collection.
There was also a military and athletic story at play with buttonless Henleys, an olive green officer’s coat with an exaggerated belt, and camouflage bomber jackets. Last season the athletic references felt heavy-handed and out of place, but this season the brothers found their balance.
They presented the collection to a room full of retailers including Kevin Harter and David Fisher from Bloomingdale’s; Ken Downing from Neiman Marcus; Tom Kalenderian of Barneys New York, and Eric Jennings from Saks Fifth Avenue, who had a lot of strong pieces to choose from.
The brothers have previously said they want to dress America in a way that’s “not too safe, but not too fashiony.” And with this line, they are on the right track.