Designer Ronen Jehezkel’s aversion to winter was the starting point for Parke & Ronen’s fall 2016 collection, which features its biggest assortment of apparel for colder weather.
The men’s wear brand is known for its brightly colored swim trunks but it is building on that story with apparel that targets the après-ski set.
According to Parke Lutter, the other half of Parke & Ronen, the collection was influenced by Southwestern motifs. Key pieces include a feather embroidered and quilted sweatshirt, dip dye thermals, intarsia knits, lounge pants made from athletic mesh and plaid trousers.
“Parke and I have a passion for pants,” Jehezkel said.
Swim trunks feature similar color palettes and patterns so they can be merchandised back to the apparel all year-long.
“We don’t want the collection to ever go on sale,” Jehezkel said.
The designers have managed to evolve their collection in a logical way without abandoning their resort roots.