Thaddeus O’Neil is aiming to dress a particular type of surfer — the well-traveled kind that cares as much about enlightenment as he does the clothes on his back. O’Neil, who dressed each of his models in Uggs, wants them to wear ultrasuede shorts that can be worn in water, jacquard joggers that were made at a French mill and an oversize cocoon hoodie that looks like hemp but is actually cotton. He also wants them to wear bright colors — the line was energized with a birds-of-paradise intarsia knit and a multicolored mélange sweater.


O’Neil’s strengths are in knits, color and textile manipulation. The collection hit on all of those points, but the designer needs to move beyond his comfort zone of dressing the surfer dude and reach for a broader customer.