Uri Minkoff, who introduced men’s handbags in 2011 under the Ben Minkoff label, has now moved into men’s apparel. Minkoff said he’s positioning his line as a stepping stone for customers who are interested in luxury Japanese and Scandinavian brands, but can only afford a contemporary price point.
He envisions the Uri Minkoff man wearing tapered trousers with electric blue tuxedo stripes and latex ankle cuffs, or shoes that could second as elevated slippers. They are new ideas for sure, and they might take some getting used to. The highlight of the line was the outerwear assortment that included a fur-lined parka, a tailored gray overcoat and a zip-up moto jacket, which will probably all do well at retail.
The bags — specifically the olive green deerskin backpack and the duffel bag decorated with multiple metallic straps — were another high note. The metallic cross-body bags and leather tassels, which hung from the models waist, felt less relatable for the male market.
Minkoff clearly wants to add something different to the men’s wear category, which is an admirable pursuit, but from the look of his first apparel collection, it seems like he’s still trying to figure out who his customer is and what they will actually buy.