Boglioli’s Milanese roots were top of mind for creative director Davide Marello, who said a macro bird’s eye pattern on a jacket had “an almost atmospheric touch, similar to drops of fog sprinkled on the fabric,” in a similar vein with artist and photographer Saul Leiter’s evocative images.
Marello continued to experiment with treatments, adding a frosted effect to knitwear made with cashmere and silk garment-dyed. A suit’s unique texture of checked green and black wool bouclé looked scratched. Maxi Prince of Wales, Vichy and check double were needle-punched or carded. A flannel shirt had a denim effect and silk lapels stood out on a wool flannel tuxedo.
The designs had a lived-in look, with deconstructed single-breasted jackets and flowing coats. “The silhouettes allow the wearer to feel confident yet comfortable, almost in a cocoon,” said Marello. Slim pants with double pleats had a subtle, hidden elastic band, evoking the feeling of jogging pants, he said.
The K Jacket, the staple blazer for the brand, will come a range of patterns including subtle tartans, mélange and flannel.
“The intention is to open the brand to the markets beyond Italy, taking into consideration the different seasons and weather conditions, with lighter and more global fabrics and designs,” said new chief executive officer Andrea Perrone, who succeeded Giovanni Mannucci in October. Boglioli is controlled by private equity fund Wise Sgr.
The company’s focus is on the U.S., where a store in Miami just opened at Brickell City Centre, following the opening of a boutique in New York at the end of July last year.