Name: Li-Ning

Main message: Athleticism has become an overused buzzword in men’s wear. But as a six-time Olympic medal-winning gymnast, Li Ning knows a few things about athletics. Making his international debut with the brand he founded 27 years ago as part of CFDA’s China Day, Li-Ning “carries the genes of an athlete.” As such, the brand presented a lineup of traditional Western sportswear silhouettes such as track pants, bombers, T-shirts and hoodies — much of it colorblocked — that blended technical materials with a streetwear aesthetic in a traditional Chinese color palette of red, white, black and gold. Li Ning’s photo, both competing and donning his medals, was emblazoned on several of the pieces.

The result: The former athlete offered up an authentic take on the ath-leisure trend.

By  on February 7, 2018

Name: Li-Ning

Main message: Athleticism has become an overused buzzword in men’s wear. But as a six-time Olympic medal-winning gymnast, Li Ning knows a few things about athletics. Making his international debut with the brand he founded 27 years ago as part of CFDA’s China Day, Li-Ning “carries the genes of an athlete.” As such, the brand presented a lineup of traditional Western sportswear silhouettes such as track pants, bombers, T-shirts and hoodies — much of it colorblocked — that blended technical materials with a streetwear aesthetic in a traditional Chinese color palette of red, white, black and gold. Li Ning’s photo, both competing and donning his medals, was emblazoned on several of the pieces.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments