Life is not monochromatic, and neither was Silvia Venturini Fendi’s take on men’s wear. At Fendi, if summer came with a languid and romantic mood, fall brought a new vibe: upbeat, energetic and optimistic.
While she couldn’t host a physical runway show due to the pandemic, Venturini Fendi decided to embrace the digital format for fall, asking contemporary artist Nico Vascellari to direct a video featuring models whisking across a room filled with neon door frames. The flashing lights — and a soundtrack melding electronic beats and snippets of the designer speaking — set a fast, hypnotic rhythm. Conceived with a mobile-first mentality, the video felt immediate and punchy.
The value of normality, the search for positivity, and the need for comfort in durable, timeless luxury pieces were the main ideas that Venturini Fendi felt like exploring with her beautiful lineup.
Pajamas inspired the piping on suits and puffy silk padded jackets, as well as the silk pants printed with the same mini dots Fendi used for packaging in the ’60s. Equally cozy were the textured knits, spanning from sweaters featuring inlaid scarves and gloves to ribbed cashmere overalls matching the sweaters underneath.
Reversible shearling duffle coats, as well as trenchcoats and shirt jackets, all worked in neutrals, exuded timeless masculine elegance. These were paraded beside bold monochromatic outfits in orange, yellow, blue, green and pink: padded baggy shorts and anoraks with oblique quilting, and cloud-like puffers cut in the shape of robe coats. In the middle of the lightning-fast show came a group of black outfits splashed with a multicolor print developed by British artist Noel Fielding, who drew naif tangles of colorful threads. They seemed to symbolize the complexity and confusion of these unsettling times, but they left an impression of brightness and hope.
Venturini Fendi wants to live a life in Technicolor.