Riccardo Tisci is feeling the heat — of summer, dancing in the desert and outdoor raves. His collection, filled with spare shapes, sleeveless silhouettes and lots of graphic patterns, was a tribute to the outdoors, post-lockdown freedom and a new generation of customers that wants to wear Burberry in the heat — as well as in the cold and rain.
Tisci said he’s been looking at who’s buying from the brand, and said the new, younger customer is spending on sporty, featherlight hoodie jackets, sneakers, jersey pieces and swimwear. “They want summer from Burberry,” he said in an interview. “So it’s a playful wardrobe — deconstructed classics for summer.”
He lopped the sleeves off trenches, tops and hoodies; did away with collars and lightened up tailored pieces to great effect. Female models wore itsy bitsy bathing suits — and they were certainly well-dressed for the weather on set. The show was shot against a background reminiscent of “Mad Max” films at Royal Victoria Dock in East London. There were mountains, acres of sand and a little zone off to the side where Burberry-clad ravers moved to an electronic soundtrack from the English music project Shpongle.
Boxy tops — a personal favorite of Tisci’s — were made for moving, dancing and keeping cool. They were sleeveless, too, and some had geometric patterns at the front. There was lots of leather — harness tops and sleeveless bomber jackets with rib-knit trims and studded straps — although they might begin to feel a little sweaty in the desert sun. In addition to the chic, stringy bathing suits, Tisci’s women wore slipdresses and a sequin-covered trench that glittered oasis-like against the sand.
It is clear that three national lockdowns, and ongoing social and travel restrictions in the U.K., have been getting under Tisci’s skin. “To be in a big open space! To be able to scream! I think a lot of people — and especially teenagers and people in their 20s — are all feeling the same way,” he said. It’s no wonder he called the show “Universal Passport.” The Brits — no matter how old or young — are desperate to get the heck out, socialize, travel abroad — and shout.