There’s nothing more New York than Times Square, and DKNY embraced its roots as a “city cool” brand Wednesday afternoon by taking over the NASDAQ MarketSite on 43rd and Broadway to show its spring men’s collection. Spectators were able to look up and see 45 models against floor-to-ceiling windows on the second floor of the exchange, or catch a glimpse of the lineup on 12 Reuters JumboTron screens 22 stories high.

What they saw was a reinvention of American classics with a modern twist. The tailored clothing statement was strong and revisited the iconic Fifties gray suit, complete with a ultra-slim silhouette and accented by skinny ties. Unstructured blazers in an array of patterns such as pinstripe, windowpane and tonal plaids provided a more sophisticated touch to the vintage style. The sportswear was light and ethereal highlighted by an updated replica of the Steve McQueen MA-1 bomber that was paired with a blue Henley and form-fitting cotton shorts. Many of the fabrics were water- and stain-resistant and all the outerwear featured iPhone pockets.

While DKNY was the wardrobe for the work week, the Pure subcollection offered a relaxed weekend feel with its garment-washed cotton blazers, printed linen shirts, dip-dyed linen sweaters and slub jersey knits. Together with the main collection, it made for a more cohesive and well-thought-out message than in recent seasons.  

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