Moschino celebrated the supermarket, fresh produce, and snazzy packaging in a collection that drew much of its inspiration from Andy Warhol and Pop Art. “I wanted a counterpoint to all the heaviness we see around us, I wanted an injection of energy,” said Rossella Jardini, the brand’s creative director, before the show that took place in the glorious food hall of the Excelsior Milano shopping emporium. She sent out models wearing shorts, cardigans, trousers, and suits that were paved with Moschino logos resembling Budweiser labels or boxes of Fresh detergent. Models later swapped their branded gear for eye-popping ensembles of hot pink knits over bright green trousers or screaming yellow jackets paired with bright red jeans. Jardini also took yards of striped pink and blue cotton pajama fabric and whipped up tailored suits, and slightly baggy trousers, often pairing the latter with matching gingham short-sleeved shirts. Other lightweight jackets looked as if they were fashioned — appropriately — from crumpled paper bags.

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