J. Press couldn’t have picked a better locale than the Yale Club for the debut presentation of its J. Press York Street collection, a new men’s line that brings a younger, more modern view to the 110-year preppie brand. Designers Ariel and Shimon Ovadia of Ovadia & Sons slimmed up the silhouettes and injected some contemporary attitude to Ivy League staples like navy blazers, cricket sweaters and oxford shirts.
There were subtle changes — higher armholes, narrower leg openings — as well as more distinct offerings, such as a pintucked tuxedo shirt in gauzy linen and a jean jacket made from vintage-wash ecru denim. There were enough fashion elements to freshen up the brand while keeping to its classic Connecticut roots. J. Press is clearly one of those storied houses practically crying out for expansion.